Respecting Life through Photography
Company Profile of Agustinus Sidarta Potography
PROLOGUE
“Pictures sail through an ocean of words”
-Guy Downes-
If life is an earth, then words are the ocean. It takes most part on the round and only occasionally moves to touch the ground. If words are the ocean, then pictures are ships. As the ships to the ocean, pictures exist to make the words completely being.
This metaphor is relevant with a theory which says that people remember:
- 10% of what they hear
- 20% of what they read
- 80% of what they see and do
Pictures freeze the moments, cherish the seconds, frame the views, play with lights, and precede the meaning of words indeed. So if life is an earth, giving it meanings through photography is a way to respect.
AGUSTINUS SIDHARTA POTOGRAPHY
“A person's a person, no matter how small…”
-Dr. Seuss on Horton Hears a Who-
Agustinus Sidhara Potography (ASP) which was held on 2000 provides service on strategic/conceptual visual communication. It respects basic values in every person and thing. This company believes that every person and thing has its own peculiarity, so ASP purposes to reveal the values by projecting the client’s images and release creativities of every person in team. In that mutual interaction, destiny of all elements will be found and the best thing will be stunned.
Clients who work with ASP by now:
| Artek N’ Partners |
| Asatzu |
| Autocilin |
| Bank B C A |
| Bank B I I |
| Bank Danamond |
| Bank Permata |
| BBDO Indonesia |
| Blue Circle Advertising |
| Cabe Rawit Advertising |
| Celcius |
| D M Pratama |
| DDB Brainstorm |
| Decourus |
| Dentsu Indonesia |
| Dwi Sapta advertising |
| Elle Indonesia |
| EVE Magazine |
| FTV Indonesia. |
| Go Ad |
| Hakuhodo |
| Ideasphere |
| J C & K Advertising |
| JWT |
| Kinaya |
| L O W E |
| La Farge |
| Macs 909 |
| Majalah Kartini |
| Majalah Motivasi LUAR BIASA |
| P.T.Imawi Benjaya (Tupperware) |
| P.T. Isuzu Indonesia |
| P.T. Lea Sanent |
| P.T. Natrindo Telepon Seluler (AXIS) |
| P.T. Nestle Indonesia |
| P.T. Shell Indonesia |
| P.T. Sido Muncul |
| P.T. Suzuki |
| P.T. Toyota Astra Motor |
| P.T. Trakindo Utama |
| Panasonic |
| PT Citra |
| PT Intiland |
| PT Makarizo Indonesia |
| PT. Isuzu Astra Indonesia |
| Red Liquid |
| Rolling Stone Indonesia |
| Saatchi & Saatchi |
| Sony |
| Standart Chartered Bank |
| TBWA |
| Telkomsel |
| The Partner |
| TIPCO |
| TVS |
| Vinzo |
| Voleti |
| WOW Communication |
| Majalah T3 |
| McCann Erickson |
| N Y Design |
ABOUT AGUSTINUS SIDHARTA
“Photography – is just a moment, but he does not go away, the remaining seconds of life …”
-Yuni88 in an article in Photography-
Based on various thoughts, Agustinus Sidharta sees digital photography as both art and science. A photographer must have good acknowledgement about spectrums and natures but also must have good senses and imagination to find things to be captured. Digital photography which can’t be separated with technology clearly a scientific thing, but conceptual skills to retouch the photo surely an art thing.
This man who was born in Semarang, April, 27, 1971 learned photography since he was studying in Kanisius high school. He found his passion and destiny there. After graduated from Electrical Engineering major in his college, Agustinus Sidharta started to work professionally as a commercial photographer.
Since “art” was there in the word of “heart”, Agustinus Sidharta does photography with all his heart.
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